Experience the Northern Cape, South Africa

Domestic strategy


Marketing at home

Our domestic markets, South African and provincial, remain the biggest contributors to tourism revenue and numbers within the Northern Cape ad therefore remain an important market segment for the marketing team to cultivate and entice to experience that what is uniquely Northern Cape.

Marketing Strategy 

The Northern Cape Tourism Authority’s marketing strategy objectives is to encourage tourism growth increased numbers, as well as increased length of stay and expenditure by provincial visitors (inter province) and domestic (national) visitors to the Northern Cape through segmented marketing approach and to exceed average national growth levels.

Marketing Strategy 2019 - 2020