The strategic direction of the organisation is informed by our five-year strategy as well as our approved annual performance plan.
The annual performance plan, in turn, informs our marketing plans for our leisure and business tourism units, which aim to:
- Position and brand the Northern Cape as a desirable, authentic and affordable South African destination
- Deliver volume and value by investing only in:
- Selected markets for international leisure tourism
- Selected markets for domestic leisure tourism
- Selected decision centres for business events
- Identified events hosted in the province
- Engage stakeholders and partners to deliver quality visitor experiences
- Energise and empower the organisation to innovate and achieve excellence
- Promote transformation through SMME support
Documents of interest
Corporate plan 2017–2021:
History of the Northern Cape Tourism Authority:
Annual performance plan 2019–2020
Master plan
Annual reports: