Northern Cape South Africa

The strategic direction of the organisation is informed by our five-year strategy as well as our approved annual performance plan.

The annual performance plan, in turn, informs our marketing plans for our leisure and business tourism units, which aim to:

1. Position and brand the Northern Cape as a desirable, authentic and affordable South African destination
2. Deliver volume and value by investing only in:
   1. Selected markets for international leisure tourism
   2. Selected markets for domestic leisure tourism
   3. Selected decision centres for business events
   4. Identified events hosted in the province
3. Engage stakeholders and partners to deliver quality visitor experiences
4. Energise and empower the organisation to innovate and achieve excellence
5. Promote transformation through SMME support