{"id":3356,"date":"2023-03-24T12:19:35","date_gmt":"2023-03-24T12:19:35","guid":{"rendered":"https:\/\/www.experiencenortherncape.com\/?page_id=3356"},"modified":"2023-06-05T20:44:02","modified_gmt":"2023-06-05T20:44:02","slug":"our-brand","status":"publish","type":"page","link":"https:\/\/www.experiencenortherncape.com\/our-brand\/","title":{"rendered":"OUR BRAND"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3356\" class=\"elementor elementor-3356\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63764dd e-flex e-con-boxed e-con e-parent\" data-id=\"63764dd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61da207 e-con-full e-flex e-con e-parent\" data-id=\"61da207\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d6483 e-con-full e-flex e-con e-parent\" data-id=\"18d6483\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9152f9d elementor-widget elementor-widget-image\" data-id=\"9152f9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"211\" height=\"90\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/LOGO.png\" class=\"attachment-large size-large wp-image-577\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3de8e36 e-con-full e-flex e-con e-parent\" data-id=\"3de8e36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1036d17 eael_simple_menu_hamburger_disable_selected_menu_no eael-simple-menu-hamburger-align-right eael-hamburger--tablet elementor-widget elementor-widget-eael-simple-menu\" data-id=\"1036d17\" data-element_type=\"widget\" data-widget_type=\"eael-simple-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n                        @media screen and (max-width: 1024px) {\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-horizontal,\n                                .eael-simple-menu-vertical {\n                                    display: none;\n                                }\n                            }\n                            .eael-hamburger--tablet {\n                                .eael-simple-menu-container .eael-simple-menu-toggle {\n                                    display: block;\n                                }\n                            }\n                        }\n                    <\/style>            <div data-hamburger-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-bars&quot;&gt;&lt;\/i&gt;\" data-indicator-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-angle-down&quot;&gt;&lt;\/i&gt;\" data-dropdown-indicator-icon=\"&lt;i class=&quot;fas fa-angle-down&quot;&gt;&lt;\/i&gt;\" class=\"eael-simple-menu-container eael-simple-menu-align-right eael-simple-menu-dropdown-align-left preset-3\" data-hamburger-breakpoints=\"{&quot;mobile&quot;:&quot;Mobile Portrait (&gt; 767px)&quot;,&quot;tablet&quot;:&quot;Tablet Portrait (&gt; 1024px)&quot;,&quot;desktop&quot;:&quot;Desktop (&gt; 2400px)&quot;,&quot;none&quot;:&quot;None&quot;}\" data-hamburger-device=\"tablet\">\n                <ul id=\"menu-trade_menu\" class=\"eael-simple-menu eael-simple-menu-dropdown-animate-to-top eael-simple-menu-indicator eael-simple-menu-horizontal\"><li id=\"menu-item-3309\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3309\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/trade-home\/\">Home<\/a><\/li>\n<li id=\"menu-item-3310\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3310\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/leisure-marketing\/\">Leisure Marketing<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-3386\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-3386\"><a href=\"https:\/\/www.experiencenortherncape.com\/leisure-marketing\/\">Leisure Marketing<\/a><\/li>\n\t<li id=\"menu-item-15874\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15874\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/leisure-marketing\/\">Domestic Leisure Marketing<\/a><\/li>\n\t<li id=\"menu-item-15875\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15875\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/leisure-marketing\/\">Our Brand<\/a><\/li>\n\t<li id=\"menu-item-15876\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-15876\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/leisure-marketing\/\">Marketing Opportunities<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-12950\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-12950\"><a href=\"https:\/\/www.experiencenortherncape.com\/e-learning\/\">E-Learning<\/a><\/li>\n<li id=\"menu-item-3311\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3311\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/how-to-get-involved\/\">How To Get Involved<\/a><\/li>\n<li id=\"menu-item-3312\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-3312\"><a href=\"https:\/\/www.experiencenortherncape.com\/index.php\/trade-home\/contact-trade\/\">Contact Us<\/a><\/li>\n<\/ul>                <button class=\"eael-simple-menu-toggle\">\n                    <span class=\"sr-only \">Humberger Toggle Menu<\/span>\n                    <i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>                <\/button>\n            <\/div>\n            \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0348b9 e-con-full e-flex e-con e-parent\" data-id=\"e0348b9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2747f7a elementor-widget elementor-widget-button\" data-id=\"2747f7a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d52aba2 e-con-full e-flex e-con e-parent\" data-id=\"d52aba2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a7716 elementor-widget elementor-widget-tf-search\" data-id=\"43a7716\" data-element_type=\"widget\" data-widget_type=\"tf-search.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"tf-widget-search tf-alignment-center\">\r\n\t\t\t\t<button class=\"tf-icon-search\"><i class=\"fas fa-search\"><\/i><\/button>\r\n\t\t\t\t<div class=\"tf-modal-search-panel\">\r\n\t\t\t\t\t<div class=\"search-panel\">\r\n\t\t\t\t\t\t<form role=\"search\" method=\"get\" class=\"tf-search-form\" action=\"https:\/\/www.experiencenortherncape.com\/\">\r\n\t\t                    <input type=\"search\" class=\"search-field\" placeholder=\"Search\u2026\" value=\"\" name=\"s\">\r\n\t\t                    <button type=\"submit\" class=\"search-submit\"><i aria-hidden=\"true\" class=\"fas fa-search\"><\/i><\/button>\r\n\t\t                <\/form>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<button class=\"tf-close-modal\"><\/button>\r\n\t\t\t\t<\/div>\t\t\t\t\r\n\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29a1c8 e-con-full e-flex e-con e-parent\" data-id=\"b29a1c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11df705 e-flex e-con-boxed e-con e-parent\" data-id=\"11df705\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e204718 elementor-widget__width-inherit e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"e204718\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"236\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t\t\t<button id=\"e-n-tabs-title-2361\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2361\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\tInternational Leisure Marketing\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\t\t\t<button id=\"e-n-tabs-title-2362\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2362\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\tDomestic Leisure Marketing\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\t\t\t<button id=\"e-n-tabs-title-2363\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2363\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\tOur brand\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\t\t\t<button id=\"e-n-tabs-title-2364\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2364\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\tMarketing opportunities\t\t\t\t<\/span>\n\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2361\" role=\"tabpanel\" aria-labelledby=\"e-n-tabs-title-2361\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-d78b804 e-con-full e-flex e-con e-parent\" data-id=\"d78b804\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b26a69 e-flex e-con-boxed e-con e-parent\" data-id=\"7b26a69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca93f6c elementor-widget elementor-widget-heading\" data-id=\"ca93f6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">OUR STRATEGY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e67d3d e-con-full e-flex e-con e-parent\" data-id=\"5e67d3d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4341d7a e-con-full e-flex e-con e-parent\" data-id=\"4341d7a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ffaf7 elementor-widget elementor-widget-text-editor\" data-id=\"a6ffaf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tThe Northern Cape Tourism Authority\u2019s international marketing strategy objectives are to encourage tourism growth seen through increased numbers, as well as increased length of stay and expenditure by international visitors (from key and emerging markets) to the Northern Cape through a segmented marketing approach and to exceed average national growth levels realising the following objectives:\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6376290 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6376290\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.experiencenortherncape.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solicit support and encourage an improved knowledge base of international inbound tour operators and wholesalers selling the Northern Cape through joint marketing agreements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Maximise international media coverage opportunities to position the Northern cape as a desirable holiday destination<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Profile and promote the destination internationally as a desirable and unique holiday destination to international consumers in targeted markets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Improve brand and destination awareness in key source markets by participation and creating destination presence on international platforms.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94610ea e-con-full e-flex e-con e-parent\" data-id=\"94610ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-90bc74c e-con-full e-flex e-con e-parent\" data-id=\"90bc74c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2362\" role=\"tabpanel\" aria-labelledby=\"e-n-tabs-title-2362\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-fc8d7df e-con-full e-flex e-con e-parent\" data-id=\"fc8d7df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bac5fba e-flex e-con-boxed e-con e-parent\" data-id=\"bac5fba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13820ea elementor-widget elementor-widget-heading\" data-id=\"13820ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Domestic strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e07276 e-con-full e-flex e-con e-parent\" data-id=\"1e07276\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-62d726d e-con-full e-flex e-con e-parent\" data-id=\"62d726d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682ee42 elementor-widget elementor-widget-image\" data-id=\"682ee42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1.jpeg\" class=\"attachment-full size-full wp-image-6335\" alt=\"\" srcset=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1.jpeg 1400w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1-300x150.jpeg 300w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1-1024x512.jpeg 1024w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1-768x384.jpeg 768w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/19_W1400_H700_Mcrop_upscale1_CZ1_I1_Q80_WQ70-1-600x300.jpeg 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad6e2d4 e-con-full e-flex e-con e-parent\" data-id=\"ad6e2d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c729e40 e-con-full e-flex e-con e-parent\" data-id=\"c729e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a405f39 elementor-widget elementor-widget-heading\" data-id=\"a405f39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing at home<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fa11a elementor-widget elementor-widget-text-editor\" data-id=\"b7fa11a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\nOur domestic markets, South African and provincial, remain the biggest contributors to tourism revenue and numbers within the Northern Cape ad therefore remain an important market segment for the marketing team to cultivate and entice to experience that what is uniquely Northern Cape.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b46a85 elementor-widget elementor-widget-heading\" data-id=\"3b46a85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing Strategy<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfddf48 elementor-widget elementor-widget-text-editor\" data-id=\"cfddf48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe Northern Cape Tourism Authority\u2019s marketing strategy objectives is to encourage tourism growth increased numbers, as well as increased length of stay and expenditure by provincial visitors (inter province) and domestic (national) visitors to the Northern Cape through segmented marketing approach and to exceed average national growth levels.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2363\" role=\"tabpanel\" aria-labelledby=\"e-n-tabs-title-2363\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-9efbfad e-con-full e-flex e-con e-parent\" data-id=\"9efbfad\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f32ab74 e-flex e-con-boxed e-con e-parent\" data-id=\"f32ab74\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e323ae elementor-widget elementor-widget-heading\" data-id=\"8e323ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd1cb47 e-con-full e-flex e-con e-parent\" data-id=\"bd1cb47\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e94801 e-con-full e-flex e-con e-parent\" data-id=\"3e94801\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de1c4eb elementor-widget elementor-widget-image\" data-id=\"de1c4eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"840\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70.jpg\" class=\"attachment-full size-full wp-image-6358\" alt=\"\" srcset=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70.jpg 1400w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-300x180.jpg 300w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-1024x614.jpg 1024w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-768x461.jpg 768w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/Screenshot-2021-02-25-at-14.29.12_W1400_H840_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-600x360.jpg 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-042dafc e-con-full e-flex e-con e-parent\" data-id=\"042dafc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61db497 e-con-full e-flex e-con e-parent\" data-id=\"61db497\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7afe1 elementor-widget elementor-widget-text-editor\" data-id=\"6f7afe1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the heart of the \u201cExperience Northern Cape\u201d brand is a robust understanding and appreciation of what the Northern Cape stands for, which can then be applied with value and consistency across a broad range of domestic and international tourism stakeholders.<\/p><p>The Northern Cape brand differentiate the destination from other provinces within South Africa (although part of it) to offer a unique visitor experience. The NCTA has developed an all-embracing brand promise which can be applied with equal relevance and consistency across a broad range of audiences and destinations to ensure we all deliver to the brand.<\/p><p>The NCTA has produced brand guidelines to assist in communication of the brand so that all tourism stakeholders and the industry can identify where they fit and how they can use the Northern Cape brand to deliver on the brand proposition. We have developed an extensive corporate brand toolkit which will allow all tourism stakeholders and trade to better coordinate the Northern Cape brand architecture so all can use it with equal relevance. With a single brand promise as well as aligned look-and-feel and tone-of-voice we can all benefit from cumulative brand strength.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-680bcac e-con-full e-flex e-con e-parent\" data-id=\"680bcac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1a71003 e-con-full e-flex e-con e-parent\" data-id=\"1a71003\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d380ed4 elementor-widget elementor-widget-image\" data-id=\"d380ed4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_adventure_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P47-57-63-63_WQ70-300x225.jpeg\" class=\"attachment-medium size-medium wp-image-6370\" alt=\"\" srcset=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_adventure_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P47-57-63-63_WQ70-300x225.jpeg 300w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_adventure_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P47-57-63-63_WQ70-204x153.jpeg 204w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_adventure_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P47-57-63-63_WQ70.jpeg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9af890a e-con-full e-flex e-con e-parent\" data-id=\"9af890a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc72532 elementor-widget elementor-widget-heading\" data-id=\"dc72532\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">EXTREME ADVENTURE<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6516464 elementor-widget elementor-widget-text-editor\" data-id=\"6516464\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adrenaline junkies, adventure-seekers and outdoor enthusiasts are spoilt for choice with activities ranging from rock climbing to white river rafting, 4&#215;4 trails, adventure motor-biking, paragliding and fly-fishing. The landscape is particularly well suited for rugged 4&#215;4 adventure trips with the AisAis\/Richtersveld Trasnfrontier Park being a must see destination in this regard.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81ad1c7 e-con-full e-flex e-con e-parent\" data-id=\"81ad1c7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ebde6a1 e-con-full e-flex e-con e-parent\" data-id=\"ebde6a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d78c2c elementor-widget elementor-widget-image\" data-id=\"0d78c2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_nature_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P49-48-40-67_WQ70-300x225.jpeg\" class=\"attachment-medium size-medium wp-image-6375\" alt=\"\" srcset=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_nature_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P49-48-40-67_WQ70-300x225.jpeg 300w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_nature_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P49-48-40-67_WQ70-204x153.jpeg 204w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/mark_brand_nature_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P49-48-40-67_WQ70.jpeg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec3de01 e-con-full e-flex e-con e-parent\" data-id=\"ec3de01\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5084d elementor-widget elementor-widget-heading\" data-id=\"8a5084d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">EXPERIENCE NATURE<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4669f8 elementor-widget elementor-widget-text-editor\" data-id=\"a4669f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Northern Cape promises to enchant visitors with its incredible natural beauty and variety. It is a celebration of encounters and the exploration of the great outdoors and visitors are invited to experience the magic and mystery that lies at the essence of this uniquely appealing tourism destination.<br \/><br \/>The province is divided into five regions with six national parks, including two Transfrontier parks crossing into world-famous safari destinations such as Namibia and Botswana, as well as six provincial nature reserves, to of the largest rivers in South Africa and three legendary deserts. Each region will capture the imaginations of those who dare to explore it and its ancient mysteries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81df595 e-con-full e-flex e-con e-parent\" data-id=\"81df595\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fe952bb e-con-full e-flex e-con e-parent\" data-id=\"fe952bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc75e6 elementor-widget elementor-widget-image\" data-id=\"4bc75e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/20354411798_645f7fe378_z_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-300x225.jpeg\" class=\"attachment-medium size-medium wp-image-6376\" alt=\"\" srcset=\"https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/20354411798_645f7fe378_z_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-300x225.jpeg 300w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/20354411798_645f7fe378_z_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70-204x153.jpeg 204w, https:\/\/www.experiencenortherncape.com\/wp-content\/uploads\/2023\/03\/20354411798_645f7fe378_z_W600_H450_Mcrop_upscale1_CZ1_I1_Q80_P50-50_WQ70.jpeg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30af310 e-con-full e-flex e-con e-parent\" data-id=\"30af310\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0574f3 elementor-widget elementor-widget-heading\" data-id=\"e0574f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">REAL CULTURE<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edee227 elementor-widget elementor-widget-text-editor\" data-id=\"edee227\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The province&#8217;s magnifying appeal is steeped it its rich archaeological heritage tracing ancient tribes like San (Bushmen), Nama and Griqua and continues to pay homage to its culturally diverse history. The history of this region is deeply rooted in a proud mining tradition and the Old Copper Way presents visitors with the chance to follow in the footsteps of explorers of yesteryear.<\/p><p>Kimberley is often referred to as the city that sparkles and is both the capitol of the Northern Cape and the heart of the Diamond Fields region. The diamond city was the location for the infamous diamond rush in 1866 and one of the greatest sieges of the Anglo-boer wars.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2364\" role=\"tabpanel\" aria-labelledby=\"e-n-tabs-title-2364\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7bc16ce e-con-full e-flex e-con e-parent\" data-id=\"7bc16ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c0847ca e-flex e-con-boxed e-con e-parent\" data-id=\"c0847ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ebc8f elementor-widget elementor-widget-heading\" data-id=\"c6ebc8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing opportunities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21f9664 e-con-full e-flex e-con e-parent\" data-id=\"21f9664\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-aec0e89 e-con-full e-flex e-con e-parent\" data-id=\"aec0e89\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94846a3 elementor-widget elementor-widget-text-editor\" data-id=\"94846a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The marketing team deliver innovative marketing campaigns into the Northern Cape and South African target market to support the overall objective of increasing domestic tourism contribution to the provincial economy.\u00a0<\/p><p>Find out how you can get involved in NCTA&#8217;s campaigns. Currently the NCTA is seeking private sector partners to cooperate in its domestic (Northern Cape\/South Africa) consumer marketing campaigns.\u00a0<\/p><p>Campaigns are developed with relevant partners to support one or more of the following themes:\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e62cf elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"43e62cf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Extreme adventure<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Experience nature<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Real culture<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b4a18 elementor-widget elementor-widget-text-editor\" data-id=\"16b4a18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor further information, please email Dianna Martin, Marketing Partnerships:\u00a0<a href=\"mailto:dianna@experiencenortherncape.com\" style=\"color:#D69442\">dianna@experiencenortherncape.com<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf07b5 e-con-full e-flex e-con e-parent\" data-id=\"faf07b5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0b7dc3c e-con-full e-flex e-con e-parent\" data-id=\"0b7dc3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8078dee elementor-widget elementor-widget-video\" data-id=\"8078dee\" data-element_type=\"widget\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16613fb2 elementor-widget elementor-widget-heading\" data-id=\"16613fb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SUBSCRIBE TO OUR NEWSLETTER<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1935f9e6\" data-id=\"1935f9e6\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e8753b fluentform-widget-submit-button-custom elementor-widget elementor-widget-fluent-form-widget\" data-id=\"4e8753b\" data-element_type=\"widget\" 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International Leisure Marketing OUR STRATEGY The Northern Cape Tourism Authority\u2019s international marketing strategy objectives are to encourage tourism growth seen through increased numbers, as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OUR BRAND | Northern Cape South Africa<\/title>\n<meta name=\"description\" content=\"HOME LEISURE MARKETING LEISURE MARKETING DOMESTIC LEISURE MARKETING OUR BRAND MARKETING OPPORTUNITIES HOW TO GET INVOLVED CONTACT US Book a tour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.experiencenortherncape.com\/our-brand\/\" 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