The Northern Cape Province is pulling out all the stops to wow visitors to the Namibian Expo in Windhoek from 10-13 June, showcasing not only its exceptional leisure tourism opportunities but also its burgeoning incentive travel portfolio.
According to Dianna Martin, GM for Marketing and Promotion of the Northern Cape Tourism Authority, the Northern Cape is in a unique position in that it appeals to both the leisure and business market segment.
“For the past six years, the Northern Cape has been positioned according to its brand pillars of real nature, real adventure and real culture. We’ve recently seen that this positioning was absolutely spot-on in terms of global travel trends as a 2015 trend study identified key themes such as Disconnect to reconnect, Adventures off the beaten track, Multigenerational family travel and Rewarding cultural experiences as four crucial elements that will shape the way South Africa is packaged.
“Due to the wide array of activities and tourism attractions in the province, the destination appeals to multiple market segments, ranging from mature travellers to families, young adventurers and adrenaline junkies, while it is also becoming increasingly popular as a business travel destination,” explains Martin.
The Northern Cape has developed several self-drive routes that explore the off-the-beaten track destinations of rural villages and small towns that really capture the essence of the province. Each of the five tourism regions in the province also presents unique tourism offerings, while several of the provincial nature reserves reveal the incredible natural beauty of the province. Visitors can also sample the amazing wines from Orange River Cellars at the Northern Cape stand at the Namibian Expo.
Other representatives at the stand include the Northern Cape Tourism Authority, Okiep Country Hotel, Umkulu Safaris & Canoe Trails and Orange River Cellars, and will be available to discuss holiday opportunities within the Northern Cape. Visit the Northern Cape stand at C11 at the Culinary and Organic Hall, Windhoek, to discover the diverse tourism offerings of South Africa’s largest province.