vision and mission
Our vision
Our vision is for the Northern Cape to be one of the most preferred tourist destinations in the world.
Our mission
Our mission is to be catalysts for the economic empowerment of the people of the Northern Cape through tourism promotion programmes that will contribute to the province’s GDP.
STRATEGIC FRAMEWORK
Legislative mandates
Policy mandates
- National Development Plan
- National Tourism Sector Strategy
- Domestic Tourism Growth Strategy
- Provincial Tourism Master Plan
Executive authority direction
- Improve geographic spread
- Facilitate tourism SMME market access
- Promote township tourism, rural tourism and cultural tourism
- Improve VIC network
- Grow domestic tourism to the province
- Support and implement South African Tourism’s 5-in-5 strategy
- Support the National Oceans Economy Phakisa – Marine and Coastal Tourism
our organisation
The Northern Cape Tourism Authority is the official tourism destination marketing arm of the Northern Cape Provincial Government. We are tasked with marketing and promoting the province as a desirable leisure, events and business tourism destination locally and abroad.
Mr Sizwe Mbi
Board Chairperson
MS ZANELE MODIBA
Deputy Chairperson
MR ABDUL KIMMIE
Member
MR DIRK PIENAAR
Member
Our staff
Our team of dedicated, passionate, committed and hardworking staff members is led by our chief executive officer, Sharron Lewis.
Office of the CEO
SHARRON LEWIS
Chief Executive Officer
053 492 0311
[email protected]
MARIAN DIEDERICKS
Manager: CEO Support Services
053 492 0311
[email protected]
Marketing and promotions
DIANNA MARTIN
General Manager: Marketing and Promotions
053 492 0311
[email protected]
TEBOGO VELEMBO
Marketing Communications Officer
053 492 0311
[email protected]
FUNDISIWA MTWANA
Marketing Officer
053 492 0311
[email protected]
MPHO MOENG
Marketing Assistant
053 492 0311
[email protected]
Business tourism and events
VACANT
General Manager: Business Tourism and Events
DESTINATION VAN DER MERWE
Events Co-ordinator
053 492 0311
[email protected]
TSHEGOFATSO MONYAMANE
Events Assistant
053 492 0311
[email protected]
Financial management/supply chain
ROSCOE MILLER
Chief Financial Officer
053 492 0311
[email protected]
JUDY OBARAY
Assistant Manager: Financial Management
053 492 0311
[email protected]
THATO MOSES
Supply Chain Practitioner
053 492 0311
[email protected]
NERISSA RAMDAYAL
Financial Clerk
053 492 0311
[email protected]
Human resources management
Support staff
OUR STRATEGIC DIRECTION AND PERFORMANCE
The strategic direction of the organisation is informed by our five-year strategy as well as our approved annual performance plan.
The annual performance plan, in turn, informs our marketing plans for our leisure and business tourism units, which aim to:
- Position and brand the Northern Cape as a desirable, authentic and affordable South African destination
- Deliver volume and value by investing only in:
- Engage stakeholders and partners to deliver quality visitor experiences
- Energise and empower the organisation to innovate and achieve excellence
- Promote transformation through SMME support
Documents of interest
Corporate plan 2017–2021
History of the Northern Cape Tourism Authority:
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