International leisure marketing

International strategy

Our strategy

The Northern Cape Tourism Authority's international marketing strategy objectives is to encourage tourism growth increased numbers, as well as increased length of stay and expenditure by international visitors (from key and emerging markets) to the Northern Cape through a segmented marketing approach and to exceed average national growth levels realizing the following objectives:

Solicit support and encourage an improved knowledge base of international inbound tour operators and wholesalers selling the Northern Cape through joint marketing agreements
Maximize international media coverage opportunities to position the Northern cape as a desirable holday destination
Profile and promote the destination internationally as a desirable and unique holiday destination to international consumers in targeted markets
Improve brand and destination awareness in key source markets by participation and creating destination presence on international platforms

“We strive to let international visitors see what a desirable destination the Northern Cape is”